The Mammy Diaries: Review of the Joolz Day

Hey guys
It’s been a little crazy around here so this post has been a long time coming. But at last, here it is 🙂
IMG_1866One of the biggest purchases/ decisions when pregnant is what pram/ travel system to buy.  God it stressed me out at at the time!!! On hindsight, yes ok, it is not a life or death situation but you know yourself when you are pregnant, you just want to be so organised and prepare as best you can. I am also the type of person who likes to know every possible option before making a decision (much to Cormac’s delight…. haha… NOT!), so it took me a while to make up my mind.
I wrote a series of blog posts all about my “adventures” buggy shopping, the first blog post “The Great Buggy Debate” (which you can read here) was based on my first trip to baby land; I came home totally overwhelmed so I wrote a blog post that night listing all my fav buggies and the feedback I got was brilliant, plus it really helped to jot it all down and to date it is still one of the most read posts on The Style Fairy! A few weeks later, I followed up with another post on my decision  (Read that post HERE)

Joolz Day Earth

In the end I went with the Joolz Day Earth travel system in parrot blue, it was the one I fell in love with first and I have to say I am over the moon with it!
IMG_1061 IMG_2039
We bought the full travel system from Bella Baby in Dundrum, I can’t recommend them enough; they were so helpful and so patient with us, we visited them twice before we made our decision, and both times they went through absolutely everything in detail with us (Ask for Laura if you are in Dundrum – she was amazing!)
We opted for the complete package they had on offer at that time which included;  the carrycot, the seat (which can be parent or outward facing), car seat (we went for the maxi cosi pebble plus), car seat adapters – the whole lot, plus the package included some nice added extras such as the matching footmuff, the matching changing bag, a cup holder, rain covers etc etc.


Given I brought you all on this journey with me, I thought it was only fair now to finish off this series with my review of the travel system so far, we are 15 weeks in (I know, I know, it’s still early days!)
A lot of the feedback on the Joolz had been quite mixed, so I did ALOT of research on it myself before buying it. It is a slightly less well known brand here in Ireland, although in saying that I think it’s certainly starting to become more popular. I felt in some baby shops, they were pushing me away from the Joolz and instead pushing me towards brands like the Bugaboo and UPPAbaby. My advice? Stick to your guns ladies; I liked the Joolz, so go with what you like, and what suits YOU best, don’t just be told “oh it’s hard to fold or it’s cumbersome” or whatever, go out there and try them all out. Cormac and I were probably nightmare customers as we asked so many questions and asked staff to do so many demos!!! LOL….
We all have different needs for travel systems, so it’s a very personal choice.


  • Very lightweight and neat
  • Easy to manoeuvre
  • Looks great – Stylish & chic (personal opinion only!)
  • Great colour options  – I love the navy and especially the tan leather. I found other brands lacked colour options, especially if you want neutral!
  • Great height – no slouching over the pram (It’s built with taller people in mind)
  • Adjustable handle heights
  • Works with major car seat brands i.e. Maxi Cosi and BeSafe
  • Nice matching added extras like the changing bag, footmuff (for when she is in the seat part), drinks  holder, rain covers, umbrella
  • Personalising options available
  • Easy to click carrycot in and out
  • Folds up neatly


  • It is marginally heavier than some other well known brands
  • The storage underneath is limited – This is not something that bothers me at all as I keep very little in there, but I know it is a major factor for others. There is a detachable storage bag available or the new Joolz Geo has bigger under storage space
  • Cannot be a double buggy – Again this was not a deal breaker for me personally, but I know it is a huge factor for others (The Joolz Geo can be a double)
  • SOME people find it harder to fold up, it really has a certain “nack” to it, it is tricky if you don’t know how.
  • Takes up a serious amount of boot space – But don’t they all? Particularly in the carrycot phase
  • Expensive – It is certainly an expensive piece of equipment! But it averages the same as other major brands such as Bugaboo, iCandy etc

All in all, I am delighted with my Joolz, I wouldn’t change it for the world. The folding up part was my biggest worry and that I wouldn’t be able to do it, but now I know how, it’s simples!
I hope this helps others who might be starting out on the buggy shopping journey soon 🙂
‘Til next time
Naomi xx
P.S. Is there a topic you want me to cover in The Mammy Diaries? Let me know in the comments section below or email me on

Naomi Clarke is the owner and creator of The Style Fairy. Naomi, a qualified fashion stylist and personal shopper has over 12 years experience in fashion, personal shopping, blogging, styling and PR both in Ireland and abroad. Having spent 2 years working in the fashion industry in Sydney and then in Singapore, Naomi relocated back to Dublin to set up her own business in 2013 and so began The Style Fairy.