Bollinger Best Dressed Lady at Punchestown Festival

Hi Ladies,

I have some REALLY exciting news to share with you all…. I’m delighted to announce that I am one of the judges at next weeks Punchestown Festival judging the Bollinger Best Dressed Lady.

I am judging on Wednesday 26th April  (Which is Gold Cup Day) and my fellow judges on that day are Aisling O’Loughlin, former Xposé Presenter and owner of, Hannah Power wife of Gold Cup winning jockey Robert ‘Puppy’ Power and Linda Stinson, owner of Bellamianta Tan. I really cannot wait! And what a fabulous bunch of ladies to be judging along side.

The Punchestown Festival takes place from Tuesday 25th to Saturday 29th April 2017. Other judges during the week include Glenda Gilson (Tuesday), Bláthnaid Treacy (Thursday) and Vogue Williams (Friday).


The Prize 

The prize for the Bollinger Best Dressed Lady is simply AMAZING, the overall winner (which is announced on Friday) gets;

  • VIP trip for two to the private Bollinger estate and its new Champagne libraries, France.
  • Overnight stay in the beautiful historic town of Reims – the capital of the Champagne region
  • Michelin dining and luxury overnight stay in Paris, the City of Light
  • Private chauffeur and Champagne lunch experience

Each day (Tuesday – Thursday) there will be 5 finalists picked with one overall winner from each day.

Each of these 5 finalists will receive a €100 Topflight voucher, a bottle of Bollinger Champagne and other exclusive goodies, while the overall winner each day will also receive a custom-made Montgomery Millinery hat worth €250 and a €200 Topflight voucher. The winners from Tuesday to Thursday are invited back as automatic finalists in Friday’s main competition where they can wear the same thing or something else, it’s their choice. The overall winner of the Bollinger Best Dressed Lady will be announced on Friday.


My Top Tips 

Hope I get to meet some of you ladies on the day, if you are coming on Wednesday, make sure to come over and say hi, I would absolutely LOVE to meet you.

Here are some of my top tips for a winning look:

  1. Timeless Elegance. For me a winning look should be timeless and classic, it is nice to see the incorporation of some ‘trends’ but for me a classic and elegant look with a demure, sophisticated and timeless feel is always a winner.
  2. Style & Flair. The winner to me should show their personal style and individual flair, catch the eye of the judge or scout but yet not be totally over the top either. A winner or a finalist can usually be spotted a mile away but not because she is loud or showy, rather because she exudes style.
  3. Be you. Stay true to you and your own personal style, don’t try to recreate a formulaic race day look because you feel you have to, instead, embrace your own style and wear what suits you.
  4. Be comfortable and confident. You need to feel comfortable in your look which in turn will give you the confidence to rock it. Keep in mind that you want to be ‘race’ appropriate too.
  5. Expensive or deisgner does not equal a winner . For me personally, it does not matter whether you are wearing Prada or Penneys, instead it is HOW you put together your look, not whether it was expensive or if its designer. I like to see how people pull together their outfit from head to toe, that might mean, a little vintage here, a little high street there and a splash of designer, and a borrowed hat but – It’s the finished product I am looking for. The detail, the thought, the way it fits and suits your shape.


My Outfit

I am so excited to show you all my outfit, although I am not even close to organised yet – It’s all the final bits that can take so long, but I am getting there! I am extremely honoured to say I am being dressed by the amazing Irish designer Niamh O’Neill and I actually cannot wait to show you the outfit by her. I have never worn anything like this before!  I’m also beyond excited that the amazingly talented Irish Milliner Jennifer Wrynne is designing me a bespoke headpiece…. Eeeeecccck, I’m bursting with excitement to see that. To keep up to date on my outfit and more importantly to follow all the style on the day itself make sure you follow me on Snapchat (username: thestylefairy)


For more information and to get tickets visit 

Hope to see some of your gorgeous ladies there

Naomi xx

Naomi Clarke is the owner and creator of The Style Fairy. Naomi, a qualified fashion stylist and personal shopper has over 12 years experience in fashion, personal shopping, blogging, styling and PR both in Ireland and abroad. Having spent 2 years working in the fashion industry in Sydney and then in Singapore, Naomi relocated back to Dublin to set up her own business in 2013 and so began The Style Fairy.

  • I just love the collection of shoes you have and would love a pair wishing and sharing

    22nd April 2017
  • Lisa Harris


    Hi Naomi, I am really excited to go to Punchestown this year as it is the first year I’m considering entering the Bollinger best dressed lady! However I am confused to how you actually enter it. Do you have to be scouted or do you enter somewhere? Also what time are winners announced at on Ladie’s day(Friday)?Hope to hear from you soon xx

    27th April 2017